Jen on a beach towel at Gillson in a Saturdays Are For Gillson crewneck and Third Coast cap

A Little More Summer

For the weeks when the days are getting shorter, but we’re still dressing like they aren’t.

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Six hundred miles from an ocean, right in the middle of everything.

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The Third Coast script crewneck and cap in white, worn at a coffee shop

Our Core Collection

Our signature Third Coast staples. The classics we come back to again and again, made for life on, near and never too far from the water.

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The Third Coast quarter-zip and paddleboarder rope cap on the path to the beach
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Two children at the water's edge in Saturdays Are For Gillson tees

Third Coast Kids

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Third Coast sweat set on the sand with an iced matcha

Cooler by the Lake

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Letters Home

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@thirdcoast_official

Goodbye, Summer 2026

Early market mornings, long Saturdays at Gillson, and one last swim before the water turned. See what we have been up to this summer on Instagram.

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A family walking down to Lake Michigan at the end of the day The Third Coast tee and cap in navy, on the limestone at the beach
The North Shore crewneck in navy, on the path down to the beach

The Everyday Crewneck

Twelve towns and the house script, in five colours.

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The Herrmann family at the edge of Lake Michigan

Behind the brand

Third Coast started in Wilmette, IL, just down the road from the shores of Lake Michigan. Founded by Jen Naye Herrmann, it’s a love letter to the towns, beaches and traditions that make life on the North Shore feel like its own little world.

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One of our collections

Saturdays are
for Gillson Park

37 styles across eleven named beaches, from Gillson down to Lighthouse. It is the collection people get most attached to, and it grows one beach at a time.